#Ferragosto is a major #italian#holiday celebrated on August 15th. The name comes from the Latin phrase "Feriae Augusti," which means "festivals of Augustus," referring to the #Romanemperor#Augustus, who established the holiday in 18 BCE. Over time, Ferragosto has evolved into a time for #Italians to take a break, enjoy the summer, and celebrate. A popular month for vacations in #Italy, with coastal areas, lakes, and countryside regions bustling with tourists, VIPs (#Madonna was sighted in Campania on the week-end) and locals alike. Celebrations often include outdoor activities such as picnics, barbecues, and festivals. Many towns and cities host events, including concerts, parades, and fireworks.